“I created a nostalgic, sci-fi, graphic approach around the idea of a very classic furniture brand doing something that looks to the future. I wanted to relate the perspective of nostalgic gaming to contemporary gaming.
I’m super obsessed with gaming package designs from the ’80s, so I looked at a lot of that, VHS video covers and Japanese posters from that era. I was thinking a lot about this look, imagining a gamer who might be into having something on their wall that reminds them of classic games and historic sci-fi culture they’ve grown up with.
The illustration had this hovering, vibrating, glowing thing – a representation of the kind of space that you want to be in when you’re gaming – and an exoskeleton that supports and suspends you, that takes you into this other plane of performance. Instead of going technical on the chair’s specs, I was drawn to a feeling of ethereal and holographic elements that emphasised the Embody Gaming Chair’s exoskeletal back. Since the team had really liked the way that I work with type, I developed different letter forms for the poster.”